Internet Marketing Tools

Think of your bio as your brand.  What you stand for, who you are, what you can do for other people.  Here are some thoughts on how to create the brand called YOU.

Creating the Brand YOU

What do you do? Your first step in creating a brand is to provide others with a clear picture about what you do.  What do you do or what does your product/service do?  You must be able to state the answer simply and clearly. Confused buyers never buy.

What is your specialty? A second branding question is what is your specialty?  People don’t buy from a Jack of all trades and masters of none.  They have too many buying options.  When you try to appeal to everyone, you appeal to no one.   Make it clear about your specialty.

How are you different from the competition? How are you different or better than your competition?”  You don’t just want to be different. Does this different matter to your customers?

Here is the heart and soul of branding.  Does your difference make an emotional connection with your customers?  What’s the one thing they can get from you that they cannot get from your competition?

When you think of Tiffany’s—what do you think of?  Fine jewelry and romance.  When you think of Tiger Woods, what you think about?  Golf!  Your difference is what makes the deep connection with your customers.

What benefits do you provide? People buy a brand because they are confident it will solve their problem.  More than solving their problem, the solution will make their lives better.  How do you make people’s lives better?  Translate what you do into how you make people’s lives better.  A person doesn’t buy a drill to make a hole.  They buy the drill to make the doll house for their daughter!

Dominate your market. The fifth quality, do you want to just be another peddler in the market place?  Be the best.  Be recognized as an expert in your business.  Understand your customer better than your competition.  Tell the world about your expertise.  Dominate.  Don’t just exist as a brand.

When you focus on these qualities, you have a successful brand.  This is the brand you want to incoporate into your Twitter Bio.  When you do this, you become enviable.  People will look at you and admire you.  And that makes your Twitter presence more enjoyable and prosperous.

To be continued, your comments are welcomed…

Al Hanzal

Your Twitter Bio is the most important ingredient for successfully using this social networking program. After people look at your picture, they turn to your Bio to see if they are interested in following you or having you follow them.

Here are three reasons why you want to put time and energy into the your Twitter Bio:

1.  Your Internet Billboard

Your bio is your billboard on the internet highway.  Like billboards along the freeways, you never know when someone is going to take notice of your billboard.  No matter what purposes you have for using Twitter, getting noticed by others is essential.  Your Bio needs to be constructed in such a way that it becomes a billboard that others will notice as they travel the internet highway.

2.  How People Buy

You are always selling on Twitter.  Whether you are looking to advance your business, looking for business resources, or looking for new customers for your business, you’re selling on Twitter.  The fundamental rule of selling is that people buy from people they know, like and trust.  Your Twitter Bio is where people get to know you, get to like you and get to trust you. Construct your bio, not only to show your business expertise, but also your personality as well.  Remember people buy from people not a business.  You want your personality to be expressed in your Bio.  People buy from people they know and they like!

3.  Building Your Brand      

Your Twitter Bio is the marketing expression of your brand.  (I will talk more about branding in the next post).  Your brand is the expertise you bring to your customers.  It’s the special something that connects with your customers.  It’s the one idea that expresses what they can get from you that they cannot get from your competition.  If your Bio is like every other Bio in your industry, why would a person want to follow you? Your Bio offers an opportunity to establish your online reputation that will draw others to you.   You don’t want to overlook this opportunity.