Do you have a favorite show you love to watch on TV?One element contributing to your enjoyment is the consistent format of that show and the characters in it.A consistent format provides a comfort level that creates enjoyment.
Here’s a simple video tip for your small business marketing.Develop a consistent format for your videos.It may be a consistent topic; it may be a consistent location or setting for your videos; it could be a consistent phrase or a consistent way you end your videos.Do you remember Walter Cronkite and the evening news?He ended each evening broadcast with “And that’s the way it was…”I can still hear him saying those words forty years later!
Consistency provides a comfort level.Consistency creates a sense of anticipation.People look forward because they are comfortable with what is coming.They know what to expect and still can be surprised.
Here’re two examples of a consistent format.The first is called www.beachwalk.tv. Rox has produced over 750 short message videos.Each video was shot while walking along a sandy beach.The second example is www.freezerburn.com where every video is about a frozen food product. Both of these video blogs generate thousands of viewers, in great part because of their consistent format.
How can you create a consistent format for your marketing videos?
You’ve learned about the techniques and tools you need to make a small business video. Now, its time to turn our focus on ways to use videos to market your business. The principles of good internet marketing apply to video marketing as well as to other forms of internet marketing.
First, let’s look at different places you can use videos within your marketing structure:
1. Video Sales Letters
If we could get in front of a prospect, most of us feel we could make the sale. With a video sales letter, you are standing right there with all of your verbal and non-verbal behavior selling your product or service. Video is much more powerful at one to one sales than written copy.
2. Video Newsletters
Your online newsletters can be an important tool in building relationships with people on your list. Now image the power of fostering that relationship by creating a video newsletter where people can see and feel your helpful information.
3. The Video Opt-in Page
More and more you are now seeing video Opt-in pages or squeeze pages on website. The object of a Opt-in page is to catch people’s attending and to get their Opt-in information so you can use this to build relationships for the future. Having a video of a person welcoming others to your website or inviting them to give their Opt-in information is more attention grabbing and effective than text versions of Opt-in pages. This is a wonderful place to place video on your website.
4. Video Product Demonstrations
Have you ever read those long explanations about a product or installation instructions? You get lost. A video actually showing how to do things with the product is more effective for the customer. Than can see with their own eyes how something should be done. A happy customer is a better customer. Would you rather see a benefit or read about a benefit?
5. Video Commands
A call to action is a critical part of any marketing effort. You can use a video call to action and make it a very personal call to action. Your facial expressions and tone will be more effective than the words you use. You can also use videos to answer frequently asked questions.
6. Using Video to Produce Information Products
It is only another step to take materials you may have been selling in e-book form and transfer the same materials to a series of videos. More and more we are becoming a visual learning culture. By offering people the option, you are given them another way to buy from you.
And don’t forget the screen capture option for videos. Using screen capture to take a power point presentations from your computer, make it into a video over which you can speak your instructions. This can produce an instant product you can sell.
7. Viral Marketing
The objective of viral marketing is to create a video that is entertaining and others want to pass on to their friends. The video needs to have good content, be entertaining and have qualities that make people want to pass it on. Because videos are easily shared, when you create one of these winners, you quickly grow exposure to your business.
In the next few posts, I will focus on the marketing aspects of video. In this short article, Keith Stauffer gives four reasons why YouTube is a good marketing tool for your small business efforts. Enjoy and prosper.
Due to the fact it is on the news all the time YouTube is a site everyone is aware of. If you do business online than this social marketing site is certainly one you want to use to promote your business.
You will have to figure out for yourself if this is the best advertising tool to use. To help you decide you need to know some of the important reasons many people believe this is the top site to use.
Here are the most significant reasons:
1. When you use this site to promote you can use a different tool. This site is effective because it is a site where people make and post videos on every subject imaginable.
People all over the world prefer video to reading for the information they want. If you can put together a video that provides the information people are looking for in your niche then you will have a very powerful marketing method to get them to your business.
2. This site is used by millions of people all over the world. This means that you can get your business in front of millions of eyeballs.
That can help any business be successful because the more people you can get you business in front of the more success you will have. Building a successful business is a numbers game so it makes sense that the more people that see your site the more success you will have.
3. You can use your videos from this social site to market your business in other ways. You can use your video and post it to your blog with a short article to get traffic.
You can send out a tweet to you Twitter followers about your video and many other things. The more you use your video along with other marketing methods the more effective it will be.
4. You can be more creative with this site to catch your customer’s attention. You only have a short amount of time to get their attention and have them learn more.
By being creative and informative with your videos you will very easily be able to grab anyone’s attention. Videos are a very attention grabbing tool if you learn how to use it effectively first.
These are the most critical reasons why so many people will feel YouTube is the top social media site you can use for your Internet business. You decide for yourself after checking into it more and trying it out for yourself to see how effective it can be for any business.
Earlier this year I wrote a series of blog posts about Linkedin, the professional’s media site.Over this past summer, I wrote a series of posts about Twitter, today’s most popular social networking site.As I wrote these posts, I researched the programs, learned along the way and share my experienced in the blog posts.
For the remainder of the year, I will turn my attention to Youtube, an essencial ingredient for today’s small business marketing.I will again research the area, write about my experiences in the posts and invite your comments to make these posts as helpful as possible for your business.
So what can you expect over the next two months?Here are some of the areas I will cover in my posts.
Why you want to use video and Youtube in your business marketing.There are reasons why Youtube gets 1 billion hits per day!How can you use this traffic to your advantage.
How to do video?What kind of equipment do you need? (Far less expensive than you think).How to shoot videos, edit them, produce them and get them on the internet.
What should be the content of your videos?We will explore what works best to attract attention with your videos.
How to Distribute. Build it and they will come works well for Hollywood movies.Distribution and marketing of your videos is a critical for your small business marketing.
Resource you can use.You will be surprised at the number of free resources that are available for your use for all aspects of your video productions and distribution.
Tips and Trick.There is no reason why we should have to make the same mistakes as others who have gone before us in using video marketing.We can learn from their mistakes to save time and money for our businesses.There are plenty of do’s and don’t about videos.
I hope you will join me on this journey into video marketing and Youtube.And of course, share each other’s videos.Please add any questions or suggestions in the comment section below.I look forward to hearing from you and sharing these posts.
Do you have a favorite show you love to watch on TV? One element contributing to your enjoyment is the consistent format of that show and the characters in it. A consistent format provides a comfort level that creates enjoyment.
