Optimizing your Small Business Marketing Videos
Monday, February 22nd, 2010
Video marketing is more engaging, more entertaining, and a more effective, if people see your videos! Like all aspects of the internet, your marketing videos need to be optimized. If only a few people see your marketing video, how will this serve your marketing purposes? Let me share with you some techniques you can use to optimize—get more people to view—your marketing videos.
Your video title is your headline. The purpose of a headline is to get people’s attention and get them to click on your video. Your headline needs to be strong enough to get the visitor to click on the play button. People don’t view videos with boring titles. Your title should also include key search words to help search engines find it.
Take advantage of YouTube’s descriptive and Tags to describe your video. See my earlier post on for more information on how and why to do this. http://budurl.com/YouTubetips.
Use YouTube’s key word search. Did you know that YouTube has its own search engine? Right at the top of each page, you can type in your key words or categories. The search will show you all the videos for the key search words. Put your key words into this search engine and find out what words others are using to find videos in your niche. Use these words in your YouTube description and Tags so others will find your videos.
Keep your video length to 1-3 minutes. You get a longer and broader viral effect if your video is around 1 minute in length. People are starved for time. See the example below of a short viral video that is making its way around the internet.
Make your videos entertaining and educational.
Try the Zeigarnik effect. This is a technique where you open a subject matter; create some mystery around it; and they force your viewer to go to your next video or to your website to complete the loop. Psychologically, people don’t like to leave things up in the air.
Increase the quality of your videos, both the audio and the lighting. People do not recommend bad video to others.
Subscribe to your competitions video channels so you know what they are doing with their videos.
Write channel comments on YouTube everyday. This is similar to participating in forums and writing comments on blogs. This is how you get you noticed and gain a reputation. People use your comments to get to know you and like you.
Make use of video sharing with sites like TubeMogul. See my earlier post on this technique. http://budurl.com/mogul.
Linchpin: GaryVee from Seth Godin on Vimeo.
To be continued, your comments are welcomed…
Al Hanzal
