Internet Marketing Tools

You might be thinking, “Why has he waited so long to introduce specific Linkedin Job Tools?”  That’s a great question.  Let me answer it.

When you open the Job tab on any Linkedin page, you will see some Tips from the Linkedin program on how to improve your job search efforts.  They list three items:

1. Complete your profile
2. Get Recommendations
3. Expand your network

Using the actual Linkedin Job searching tools is the frosting on the cake.  To be successful with these tools, you must first make the cake.  You must establish your presence on the internet by creating your Linkedin Job Searching Profile.  You must offer reasons or credibility that you can perform by getting Recommendations from others.  You must expand your network of people to help support you in your job searching effort.  Without the cake, the frosting falls flat.

A few facts about what you have already done in your Linkedin Job Searching effort.

• Did you know that people with 20 or more connections are thirty-four times more likely to be approached with job opportunities than people with less than five connections?
• All 500 of the Fortune 500 business are represented on Linked and most of these are represented by director level people.
• According to Julie Erich, an insurance industry recruiter, Linkedin contacts can make all the difference in getting a job.  She says a hiring manager may have 200 resumes on her desk.  She is busy and is looking for ways to reduce that pile to set of good candidates. The mention of a mutual friend on Linkedin can cause that hiring manager to move your resume to the top of the pile.  It can get you an interview where otherwise your resume remains on the pile.

You have been making the cake.  In the next post, I’ll summarize what you have learned from Linkedin and set the stage for using LinkedIn’s powerful Job searching tools.

To be continued, your comments are welcomed…

Al Hanzal