Description

Right beneath the photo box,, you will find a short Description box. Because this description falls beneath your photo or logo, it is one of the most viewed parts on your Page. Complete the description by answering this question in one sentence. “How do your products or services make your customer’s life better?”  Keep revising your answer out until you are satisfied that if captures what you want to say about the benefits of your business.  Click the Edit Pencil to insert your description.

Here’s what I wrote for Angell Aire:

Angell Aire Heating and Cooling is dedicated to providing our customers  new technology that saves energy resources, keep more dollars in their pockets with out sacrificing heating and cooling comfort in their homes.

Click on the Info Tab

Here you complete the basic information about your business. Then click on the Detailed Info link to write a more complete description of your business from a customer benefit perspective. If you competed the exercise in an earlier post,http://successfulinternettools.com/2010/03/29/capturing-the-heart-and-soul-of-your-business/ you have the information needed to complete an engaging description of your business. The key questions to answer are:

What area of my business expertise will be focused on this Facebook Page?

What do I do?

How do others benefit from my expertise and what I do?

Here is the Angell Aire Heating and Cooling Description.  Notice how I also include key search terms in this description.

Angell Aire provides energy saving heating and cooling systems for homes in the St. Paul, Minnesota area, predominately in Scott and Dakota counties.

We specialize in following energy saving systems:

• Geo-thermo heating and cooling systems
• Air exchanger heat pumps
• Bryant Systems with 95% efficiency
• Green motors to replace outdated single speed motors
• High tech thermostatic control devises like Bryant’s Evolution System

We provide free home energy audits to help homeowners determine ways to save energy dollars without sacrificing personal heating and cooling comfort.

We also provide home owners with tips and suggestions on ways they can save money by lowering their energy consumption.

At Angell Aire, we believe conserving energy is good for everyone. The homeowner gets to keep more money in their pockets using today’s technology.  They do not need to sacrifice personal heating and cooling comfort in their homes. All of us can conserve our natural resources for our children.

To be continued, your comments are welcomed…

Al Hanzal