Archive for August, 2010

4 Step Formula for Facebook Page Success

Monday, August 9th, 2010

Here’s a wonderful article about taking your Facebook page to the next level.  This article by Ami Poterfield will provide four proven steps to Facebook success.

An interesting thing happened the other day that grabbed my attention.  Three different clients emailed me with a link to a recent article.  All three wrote some version of “Check out this case study. Can you make this happen for my Facebook page too?

The title of the article was enough to hook anyone: Facebook Case Study: From 517 to 33,000 fans in two weeks (plus media coverage). After reading the impressive case study and looking at countless other Facebook page success stories, I instantly noticed a common thread throughout these pages.

The Formula for Facebook Page Success

There’s a true winning formula to creating a successful, thriving and engaging Facebook page.  And here’s the good news: If you apply this formula, you grow your fan base, increase conversations with your fans and capture the interest of people who want to spend money on your products and services. Who wouldn’t want that?

Here’s the formula:

Vision + Branding + Inbound Marketing + Engagement =
A Rock-Solid Facebook Page

The strategy behind a Facebook page does not need to be complicated—but it does need to be carefully thought out in advance. When it comes to growing Facebook pages, that’s where business owners and marketers get stuck—they overcomplicate things.  Let’s dissect the formula to see how it works.
To read the complete article go here http://www.socialmediaexaminer.com/4-proven-steps-to-facebook-page-success/

ABOUT THE AUTHOR, Amy Porterfield  
Amy Porterfield is a social media strategy consultant. Her passion is helping companies, authors and speakers create raving fans using social media and online marketing.

To be continued, your comments are welcomed…

Al Hanzal


Tags:
Posted in Facebook Fan Pages | 4 Comments »

Your Successful Formula for Facebook Ads

Monday, August 2nd, 2010

What did we learn from Justin’s step by step example of a successful Facebook Ad?(See previous post) http://successfulmarketingtools.com/wordpressblog/955/dialing-in-your-facebook-campaigns/

Step by Step Formula               signaturephoto

1. He started by making 20-30 ads, placing a large em asis on using different photos in the ads. This is in keeping with Facebook ads which place more importance on visual than text.

2. He used Facebook Ad Manager as a tool. He uploads his ads to this tool, targets his market and lets the tool do the work. How does it work? Just fill out a form with the ads you would like to test and your targeting info, hit “Play”, and the tool will automatically mix and match ads with various targeting options to create as many ads as you want. To learn more about this tool. http://www.4houraffiliate.com/facebook-ads-manager?hop=shoemoney

3. Justin gives each ad an ID number. Since his purchases are made through Click Bank, the ad ID number tells him which ads are producing the most sales of his product.

4. He narrowed his market to improve his profits. Using Facebook demographics indicators, he use age, sex, then he tracked which days, time frames in a day for the best places and times for his ads to appear. He went deeper by identifying in which time zones he should employ his ads. Facebook provides the feed back to narrow down when and where and with whom to place your ads.

By narrowing down this target market and using the Facebook feedback on his ads, he was able to eliminate many wasted Pay for Clicks. He also reduced his Pay for Click from .50 a click to .15 Pay for Click. This greatly increased his profit from his ad campaign.

Conclusion

Using Facebook tools, willing to experiment and having a good understanding of your target market can make your ad campaign on Facebook Pages a success. Thank you Justin for your successful formula.

To be continued, your comments are welcomed…

Al Hanzal


Tags:
Posted in Facebook Fan Pages | No Comments »