I assume you’re already a member of Facebook and have a Profile page.  Go to the bottom of that page and click on Advertising.  When that page appears, click on Create a Page.  Here’s the screen you will be working with.

Business Type

You need to make a choice for your Page between three basic options:

• Local Business
• Brand, Products or Organization
• Artist, Band or Public Figure

Each option generates a different set of information to complete.    In my example, Angell Aire is a local heating and cooling business that wants to build a local community of fans.  So I selected Local Business.  Complete the information section on your choice.

Choose a Name

Choose your name carefully.  Facebook does not allow you to change the business name.  You can add additional pages but you cannot change the name.  What name do you want to be recognized by potential fans?  Can key words be added to the business title to give you more SEO value?  Angell Aire wants the name of their business as the Page name.  Type in your business title.

Click Create the Page

Here’s a short video that summarizes these initial steps:

To be continued, your comments are always welcomed…

Al Hanzal