Doing A Key Word Search of Your Facebook Page
Saturday, April 3rd, 2010In a previous post,
(http://successfulinternettools.com/2010/03/27/learning-from-
others-about-successful-facebook-pages/) I suggested you to do a key word search for your business. Why do I suggest this unglamorous exercise?
The first customer on your Facebook Page is Google. You may have thousands of Fans on your Page and you will do well. If you want thousands of others to find your Page and become your Fans, you need to make your Page content rich with key words. Key words are the words that match what people type into the search engines like Google. The more your content matches the words, the more likely your Page will be found by search engines. Key words are the fuel that powers the internet.
Facebook Pages have added super octane to key words searches. Using an agreement with Google, Facebook now provides a real time stream of Status Updates to Google. Facebook does this only for Pages. With traditional indexing, a websites gets a periodic visit from the search engine crawlers once every 5-7 days. This means that with traditional indexing, it maybe a week before new materials on your website are indexed for searches.
With real time indexing, your Facebook Page Status Updates are immediately available to Google. Do you see the advantages this can give to your Facebook site? Even if you do not have hundreds of Fans, if Google is indexing your Status Updates and they match the search engine terms people are using, your Page shows high on the Google ranking.
The viral power of Facebook Fans is wonderful. Even more wonderful is the real time indexing that comes with a Facebook Page.
My Key Word Search
Here are the results and process I used for my key word exercise. I started with the free Google key word search tool.https://adwords.google.com/select/KeywordToolExternal. Because Facebook Page development is relatively new, I did not find a lot of key words or terms that seem to fit my business Page.
I then went to Google Blog searches. There I found many blog posts dealing with the creation and use of Facebook Pages. At the end of each of these posts, there are descriptions of the key words (tags) that are used to describe the post. From these posts, I would able to obtain additional key words that I can use on my Facebook Page.
With my final effort, I went to YouTube and did a key word search using the YouTube search function. When people put videos on YouTube they are asked to Tag them, another word for key word. From this process, I got additional key words that people are using to find videos pertaining to Facebook Pages.
- Marketing
- Internet Marketing
- Social Network
- Facebook Marketing
- Search Marketing
- Facebook Page
- Facebook Social Ads
- Facebook Fan Page
- Social Media
- Branding.
- Facebook Applications
- Facebook and small business marketing
This entire exercise took me about 2 hours to complete. Using these key words on my Page will allow me to tap into Google’s real time indexing.
To be continued, your comments are welcomed…
Al Hanzal
