Internet Marketing Tools

In the last post, I identified a number of challenges that could kill your marketing participation on Twitter. In this post I offer two perspectives outside of the Twitter program to give you insights on how you can make Twitter work successfully for you.

A Full Time TV Station

Image you are the proud owner of a TV station with 24 hour programming. How will you approach your business? You would set aside time for prime time shows to keep your audience happy. You would buy good movies or shows from others to be included in your 24 hour programming. You would probably create a weekly series of shows that got people turning to your channel on a regular basis. You would offer some current news about what’s happening in the world. And you would use reruns of the most popular shows as fillers for your 24 programming.

Think of your Twitter activity as your TV station with 24 hour programming. You want to reserve some prime time for your best followers and potential customers. You want to create a weekly series of your best Tweets. You want to find other resources to share with your followers. You want to sprinkle in some news items and humor. Since Twitter is a constant stream of real time Tweets, you want create reruns of your best Tweets and use those as part of your daily programming.

Does seeing your Twitter activity as being your 24 hour TV station begin to give you new ideas on how to overcome the Twitter challenges?

Sequential Auto Responders

I am sure you know about sequential auto responders. You may already use this technology in your business. Or if you have opted in to an internet mailing list, you have received a series of sequential emails over a period of time.

The beauty of the sequential auto responder technology is that while it takes time to initially set up the series, when you finish with this investment of time your work is done. Each time a new person joins, they start with the first step in the sequential series. Some people might be at the 10^th step; others at the 15^th step. I once bought a internet program after the 23 email I received from them. I was fascinated by the various ways they expressed the benefits of their program in the sequence of emails.

Do you see how applying sequential auto responder technology and scheduling can overcome the Twitter challenges?

In the next post, I will get down to practically details on applying these new perspectives to your Twitter activity.

To be continued, your comments are always welcomed…

Al Hanzal