More Facebook Pay for Click Ad Tips
In the last post I shared with a fundamental difference between Google searchers and Facebook socializers. Failure to recognize the difference will have your Facebook Ads fall on deaf ears.
There is another major difference between traditional pay for click advertising and Facebook pay for click. It involves the use of key words. Based on the social nature of its site, Facebook uses key words differently. Instead of just trying to match keywords, Facebook has a system to tap into how people are using these key words.
Once you learn Facebook’s system, you can use their system of key words to make your ads more effective. Check out this video from Perry Marshall on the use of Facebook key words. This will save you a great deal of frustration in your Facebook pay for click efferts. Check out this 3 minute video: http://www.perrymarshall.com/facebook/renegade-facebook-bidding-strategy/
To be continued, your comments are always welcomed…
Al Hanzal
Tags: facebook ads