Facebook Fan Page Tools–Insights
In the next series of posts, I will show various tools that Facebook gives you to help promote your Facebook Pages.
For years, successful internet marketers have preached the importance of metrics and testing as a key to their success. Know the numbers; test your options. Metrics and testing are the last priority for entrepreneurs. We would rather focus on glamour realities of our business. Facebook business Pages to the rescue. In this post, I will show how Facebook Page’s feature, Insights can aid each of us who don’t like the metric work. Enjoy and prosper.
Facebook Page Insights
On the left column of your Facebook Page, as the administrator you can click on Insights to see how you are doing with your Facebook Page activities. In short, Facebook provides you with the metrics and testing data you can use to improve your Page. Here’s what you can learn from Facebook Insights.
The Quality of your “Posts”
Facebook measures the number of your “posts” (your activity on the Page) and it measures the number of comments people make on the posts. They call this the “Quality” of your posts.
As you can guess, quality cannot just be measure by numbers. These metric needs to be taken with a grain of salt. For example, if you occasionally use a humorous post, you will usually get higher comments. It’s the nature of humor.
Still it is good to know what activities on your Facebook Page are generating the most interactions from your fans. You obviously want to post similar activities in the future to keep your fans happy.
Other metrics with Insights
- Total Fans and Unscribers—this allows you to track your growth.
- Interactions—you can view all of your fan’s interactions on a chart
- Interactions per posts. If you interaction per post are not increasing, you may not be giving Fans what they want. Adjust.
- Page Views—webmasters have used these for years. Now you can see page views at a glance with Insights.
- Demographics—these are important metrics. You used demographics to help shape your target population. How accurate was that picture? Compare that to the actual Fans who are participating on your Page. Facebook uses Facebook Profiles to create these demographics.
Example of Demographics
Total Fans on May 08
| Male | Female | Male | Female | ||
| 80% | 0% | ||||
| 13-17 | 0% | 0% | 0% | ||
| 18-24 | 0% | 0% | 0% | ||
| 25-34 | 20% | 0% | 20% | ||
| 35-44 | 0% | 0% | 0% | ||
| 45-54 | 20% | 0% | 20% | ||
| 55+ | 40% | 0% | 40% |
Conclusion
If engaging your Fan is the key to success, you now have a Facebook tool, Insights, to help you learn more about what works for engaging your Fans. Insight, is easy, provides good information and can be used anytime you are on your Facebook Page. Now there are no excuses for not using metrics in your business.
To be continued, your comments are welcomed…
Al Hanzal
Tags: Facebook