Do You Have a Facebook Fan Page Profile?
Let me state the obvious. The more you know about your target fans, the better you can make connections with them on your Facebook Page. If you have ever made sales calls, you know the more you know about the prospect’s needs and priorities, the better chance you have for the sale.
I have written in earlier Facebook Page post about your need to create a profile of your ideal customer.http://successfulinternettools.com/2010/04/04/developing-a-customer-profile-for-your-facebook-page/ Having a fan profile is critical if you want to connect with fans.
Look at Facebook Pages from a Fan Perspective
Train yourself to look at Facebook Page connections through the eyes of your fans. What do they need and want? What are their goals and aspirations? What are the problems that you can help them solve?
What do they believe about your industry? What needs to change if they are going to connect with you? Look at your business from their eyes.
When you use this mental picture of your ideal fan to conduct your Facebook Page activities, you will generate more fans.
Example
Let me give you a simple demographic example. Women love to shop. Men go the bottom-line. Women are more relationship orientated; men are more competitive. Women make 80% of the household buying decisions.
Would you approach your Facebook Fan Page connections differently if you were connecting with women rather than men?
To be continued, your comments are welcomed…
Al Hanzal
