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The debate continues. Should you strive for large numbers of Fan connections? Or should you go for quality relationships with your Fans? In this post, I will weigh in

on the subject and provide some answers to this question. Enjoy and prosper.

Quality Verses Quantity Connections

There are a number of choices you will make as you build your Facebook Page connections.  Your first choice involves quality verses quantity Fans.

At first blush, you want as many Fans as possible on your Facebook Page.  If a hundred Fans is good; a thousand is better.  Going for as many Fan connections as possible is one strategy.

Choosing a large quantity of Fans is fashionable today.  The money is in the list!  Statistics show that at any one point in time, only 3% of any group is ready to buy, with another 7% considering a purchase.

With the quantity strategy you build as many Fans possible.  Many sales strategies are built on “the numbers game.”  Go for as many numbers as possible and there will always be a certain number of people that are ready to buy what you are selling.

Another strategy is the qualitative approach to Fan building.  In this approach you seek to build relationships with a limited number of Fans on your Facebook Page.  Using your own criteria, you carefully select who to connect with on your Facebook Page.

If you have a hundred Fans on your Page and 30% of them are qualitative connections, then that number equals 3% of 1000 weaker connections.

What Strategy to Use?

Here’s my answer to that question. Base your strategy on the answers to two questions: your type of business and your goals for using Facebook Pages.

Your Type of Business

Some businesses such as personal or professional services promote themselves based on establishing relationships with potential clients. Before a prospect will choose your service, they need to know, like and trust you. If you are offering kitchen design services, it makes sense to use a qualitative approach to your Fan building.

Other businesses sell products. In many of these businesses the relationship is less important than the product qualities. If you are offering kitchen cabinets, prospects are less concerned about the relationship with you than the color, style, and wood of the cabinets. At any one point in time, 3-7% of homeowners are looking for cabinets. So it makes sense with these businesses to use a quantities strategy.

Your Goals for Facebook Fan Pages

Why are you using Facebook Pages in your small business? Are you looking for internet awareness about your business? Are you looking to promote your business? Are you looking for more information about your prospective clients buying preferences? Are you looking for business resources for your small business?

Choose a strategy that works best to accomplishing your goals for your Facebook Pages.

Conclusion

There is not a right or wrong answer about quantity verses quality. One strategy does not fit all businesses. You may even mix your strategies and use different strategies on different Facebook Pages. This is the beauty of using Facebook Fan Pages. You get to call the shots. I hope these comments help you sort out quantity verses quality connections on your Facebook Fan Pages.

To be continued, your comments are welcomed…

Al Hanzal