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Do you have a favorite show you love to watch on TV? One element contributing to your enjoyment is the consistent format of that show and the characters in it. A consistent format provides a comfort level that creates enjoyment.

Here’s a simple video tip for your small business marketing. Develop a consistent format for your videos. It may be a consistent topic; it may be a consistent location or setting for your videos; it could be a consistent phrase or a consistent way you end your videos. Do you remember Walter Cronkite and the evening news? He ended each evening broadcast with “And that’s the way it was…” I can still hear him saying those words forty years later!

Consistency provides a comfort level. Consistency creates a sense of anticipation. People look forward because they are comfortable with what is coming. They know what to expect and still can be surprised.

Here’re two examples of a consistent format. The first is called www.beachwalk.tv. Rox has produced over 750 short message videos. Each video was shot while walking along a sandy beach. The second example is www.freezerburn.com where every video is about a frozen food product. Both of these video blogs generate thousands of viewers, in great part because of their consistent format.

How can you create a consistent format for your marketing videos?

To be continued, your comments are welcomed…

Al Hanzal

Tags: Small Business Video Marketing

This entry was posted on Wednesday, February 10th, 2010 at 4:42 am and is filed under Social Marketing, Social Media Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.