Internet Marketing Tools

Build it and they will come is great for the movies.  Not great for video marketing.  You must put as much effort into the distribution of your videos as you do into the production of them.  Here are some tips and tools gathered from a variety of authors on ways you can leverage your time and gain more visibility for your videos.  The goal is get your customers saying, “I see you everywhere.”

1. Create your own YouTube channel. If you’re going to shoot a lot of videos, create your own YouTube channel.  People can subscribe to your videos and get updates whenever you upload a new one.

2. Use TubeMogul. Want to upload your video once and send to 20 different channels on the internet?  Then use TubeMogul. It’s free service.  You can also use www.heyspread.com and www.trafficgeyser.com, as inexpensive distributions services.

3. Check out MultiCast Media’s VidegoPro, which is a self-serve streaming video solution for small, medium and large businesses. It’s what we use at the 60 Second Marketer and they’ve been a top-notch solution for us.

4. Put your videos on Facebook, My Space and Twitter. YouTube will automatically do this for you when you upload your video to your YouTube Channel.  Use their system for doing this.  Its easy and automatic.

5. Flowplayer is an excellent Open Source Player for various media types. Although there is some installation required, once this has completed it is a simple case of copy and pasting the provided code into your web page to enable the player. After this has been done once, you just need to change the file name within the code and your next video has been made available to your web site visitors. http://flowplayer.org/

6. Linkedin. You also have the potential of putting your videos on your Linkedin page. Here are two sources to show you how. http://socialmediasonar.com/how-to-post-a-video-on-linkedin and http://www.youtube.com/watch?v=0rTTbDzGnuw.

7. Ask people to share your videos with their friends.

8. Invite people to rate your videos and write a favorable review on YouTube.

9. You can use Google Ad words and Pay for Clip advertising as you can do with a website.

In the next blog post I will provide less know ways of distributing your videos on the internet.

To be continued, your comments are welcomed…

Al Hanzal

This entry was posted on Monday, January 11th, 2010 at 5:18 am and is filed under Web Designs. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.