Internet Marketing Tools

Small Business Video Marketing

You’ve learned about the techniques and tools you need to make a small business video.  Now, its time to turn our focus on ways to use videos to market your business.  The principles of good internet marketing apply to video marketing as well as to other forms of internet marketing.

First, let’s look at different places you can use videos within your marketing structure:

1. Video Sales Letters

If we could get in front of a prospect, most of us feel we could make the sale.  With a video sales letter, you are standing right there with all of your verbal and non-verbal behavior selling your product or service. Video is much more powerful at one to one sales than written copy.

2. Video Newsletters

Your online newsletters can be an important tool in building relationships with people on your list. Now image the power of fostering that relationship by creating a video newsletter where people can see and feel your helpful information.

3. The Video Opt-in Page

More and more you are now seeing video Opt-in pages or squeeze pages on website.  The object of a Opt-in page is to catch people’s attending and to get their Opt-in information so you can use this to build relationships for the future.  Having a video of a person welcoming others to your website or inviting them to give their Opt-in information is more attention grabbing and effective than text versions of Opt-in pages. This is a wonderful place to place video on your website.

4. Video Product Demonstrations

Have you ever read those long explanations about a product or installation instructions?  You get lost.  A video actually showing how to do things with the product is more effective for the customer.  Than can see with their own eyes how something should be done.  A happy customer is a better customer.   Would you rather see a benefit or read about a benefit?

5. Video Commands

A call to action is a critical part of any marketing effort.  You can use a video call to action and make it a very personal call to action.  Your facial expressions and tone will be more effective than the words you use. You can also use videos to answer frequently asked questions.

6. Using Video to Produce Information Products

It is only another step to take materials you may have been selling in e-book form and transfer the same materials to a series of videos.  More and more we are becoming a visual learning culture.  By offering people the option, you are given them another way to buy from you.

And don’t forget the screen capture option for videos.  Using screen capture to take a power point presentations from your computer, make it into a video over which you can speak your instructions.  This can produce an instant product you can sell.

7.  Viral Marketing

The objective of viral marketing is to create a video that is entertaining and others want to pass on to their friends.  The video needs to have good content, be entertaining and have qualities that make people want to pass it on.  Because videos are easily shared, when you create one of these winners, you quickly grow exposure to your business.

To be continued, your comments are welcomed…

Al Hanzal

Tags: Small Business Video Marketing

This entry was posted on Sunday, January 3rd, 2010 at 5:57 am and is filed under Social Marketing, Social Media Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.