Online Video Will Finally Go Mainstream
Here’s one of Daniel Levis’s bold predictions for 2010. Daniel is a successful and respected internet business owner. He predicts video will go main stream in 2010. If you want to see his other predictions http://www.daniellevis.com/?p=406&cpage=1#comment-2803.
Online Video Will Finally Go Mainstream
$100 Flip cameras, cheap screen capture and video editing software and inexpensive high capacity server platforms like Amazon S3 are slowly bringing online video mainstream.
This trend will accelerate in 2010 as more and more marketers capitalize on the full spectrum communication available through video. It is by far the most effective medium for seizing attention and making a subliminal connection with your target audience.
Within seconds you can captivate your viewers, gain rapport, and endear trust with online video. It will become the killer app for selling low-ticket items in one sitting.
It will also become an increasingly important weapon for selling higher ticket items that require repeated exposure and graduated commitment to complete the sale. When integrated intelligently with text and audio, you can effectively target auditory, visual, and even kinesthetic learning styles with equal aplomb.
If you’re selling high-ticket items, you’ll be using video to seize attention, build trust, and demonstrate your products … text to cement commitment … and audio to ear-bud along with your prospects and reinforce your sales message while they drive, walk, exercise and so on.
As video becomes commonplace in your marketing, it will make sense to develop content creation processes that simultaneously lay down all three types of media. These multiple modes of media can then be distributed sequentially to your target audience.
To be continued, your comments are welcomed…
Al Hanzal
Tags: Video Marketing