Do This Step Before You Upload Your Videos
Before you actually upload your video to Youtube, there’s an important marketing step you must complete. Youtube asks for three description areas about each video, the Title, the Description of the video and the Tags. The way you complete these three descriptions will make a significant difference in the marketing power of your video. For this reason, I suggest you complete the descriptions before you upload your video.
Here are suggestions for completing these three descriptions:
Title
Your title should capture the content of the video. It is the heading that attracts a viewer’s attention. It should contain your business’s key words. Think of a person doing a Google search. What terms would they type in the search box? When your Title key words match those search words, Google finds your video as one option for the searcher.
If you need help with key word searches
Description
This should be a concise description of your video content in 2-3 sentences. Always, start this description with the URL address of your website or blog. (http://www. your site.com.) This creates the link back from Youtube to sites.. Your description should also include key words that match the content of your video.
Tags
These are the actual list of your key words separated by commas. You can list as many as you want. For sure you should list the top five that are being used in key word searches.
Conclusion
These descriptions can be added while you upload your video. They can be added later in an edit. Because of the importance of these descriptions in your actual marketing efforts, you videos will have more marketing power if you do them before you start the uploading of your video. With one billion hits per day, you need to as much marketing power as possible for your videos.
To be continued, your comments are welcomed…
Al Hanzal
Tags: Video Marketing