Internet Marketing Tools

Now comes the fun step in making your marketing videos—the editing.  Here is where you can unleash your creativity.  Maybe inside of you is the next Steven Spielberg.

There are many editing tools on the market.  Sony’s Vegas is a good one for Windows users.  Final Cut is a good one for MAC users.  In these next two posts I will show you how to use Windows Movie Market (WMM) since most likely you already have this tool on your computer as part of your Microsoft package.  When you get more sophisticated you can graduate to most expensive tools.

Step One

Locate the place where you original video was saved.  In the case of the Flip Video, I connect the flip video to my computer and find the video I saved.  A web cam will save the videos in a different place.   When you upload from your cell phone, you may wish to save the video on your Desktop so that it is easy to find.

Step Two

Open the Windows Movie Maker program.

Step Three

You need to import the video into WMM.  Click on the File Tab and Import into Collection. Browse your computer to find your saved file.  Click on it or drag it into the collection area.  Bringing your saved video into the Ccollection area, brings the video into a format that can be used by WMM.  Depending on the length of your video this may take a few minutes.

Step Four

Once your video is loaded into WMM in the Window’s formate, you are ready to start the editing process. Click and drag your video to the Time line near the bottom of the WMM page.  On the left you will see a displace screen.  All of the editing for the video, transitions, or outside audio you may want to add will be done on this Time Line.  (Instead of the TimeLine version of your video, you can work in the ShowTime mode which is a frame by frame mode.)

I usually play the raw video several times to get a feel for how I want to edit the video.  The follow are the main Tools you will use in WMM to edit your video:

The Clip Tool

The Clip tools include cutting off the beginning part and the end part of a video that you want to discard.  With this tool you also create a Split in the video.   You can move the tool called the Scrubber along the Timeline and stop it anyplace.  You can Split the video at that point by selecting the Split tool.  If you want to discard parts of the video, Split the part at each end and then delete the middle part you want to discard. The Split is also used to create a point in the video where you insert Transitions, Special Effects,  Titles or Chapter heading.

Tools

The second category is called Tools and it has a drop down menu that includes Titles and Credits you can create to insert in your video.   It also has Transitions and Special Effects you can insert in your video.   Click on Titles and Credits to see the various options you can use.  Within each of these choices, you have many options for sizes, colors, and effects.   These are very easy to learn.

Transitions serve a useful purpose to transition from one point in your video to another.  They are a great way to cover or disguise poor video parts or a script that could use some help.  These are also easy to insert. Create a Split in the video and drag the Transition option to where you have made the split.  You do the same for any Special Effects you want in your video.

Conclusion

I realize these steps maybe difficult to image.  Trust me.  They are not hard to master.  You can always reverse any process you do in the editing mode.

To learn more about the these editing steps, I suggest you view Gideon’s fifth free video in his series.  He shows screen captures for each of these steps.  Go to http://getyourvideoonline.com/confirm-success.html. I have also create a short demo video where I show you how I experimented with these editing techniques.  Enjoy.

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This entry was posted on Tuesday, December 8th, 2009 at 5:10 am and is filed under Social Marketing, Social Media Marketing, Twitter Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.