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Video Tips from Jive Systems

Jive Systems  www.jivesystems.com is a paid, closed system for creating and distributing your small business marketing videos.  A close system is the opposite of Youtube which is an open public system.  As you know if you have a video on Youtube it will be grouped with other Youtube videos in the same category. Often, these other videos may be your competitors.

A close system features access only to your videos and those to whom you want to share these videos with, whether via email, your website or your blog.

Both types of system have their place in small business marketing.

Here are some video tips from a recent Jive System webinar.

1.  Be lively and up beat in your video.  Sales is the transmission of feelings. (Zig Zigler)  Enthusiasm about your product will show well in a video.

2.  Introduce yourself this way, “Hi I’m (blank) with XYZ company.”  This tip comes from a Hollywood acting coach who says “When you start this way, people see you taking responsibility”.  This instills more confidence in you.

3.  State your unique selling proposition—USP.   (I call this your personal brand).  Why are you special?  Use different variations of your brand on different videos.

4.  Avoid being too close to the camera.  This is very uncomfortable for the viewer.

5.  Keep your video short and to the point.  People don’t want to hear you babble.

6.  Always have a call to action.  Tell the viewer what you want them to do.  Make it as easy as possible. Show them a clear path for getting the action done.

Conclusion

You can see these tips from Jive Systems emphasize the many of the same suggestions I made in an earlier post (http://successfulmarketingtools.com/wordpressblog/727/organizing-your-video-marketing-shoot/).  Use these tips and your videos will be more professional and effective.

In the next post, I will share editing tips for the videos you shoot.

Your comments and questions are welcomed…

Al Hanzal


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This entry was posted on Sunday, December 6th, 2009 at 5:37 am and is filed under Social Marketing, Social Media Marketing, Twitter Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Video Tips from Jive Systems”

  1. Kirk Ellens Says:
    February 4th, 2010 at 11:14 am

    Thank you a lot of useful information, there is much to learn here!

  2. admin Says:
    February 4th, 2010 at 5:58 pm

    Thanks Kirk, for your comment. Yes, there is much to learn. A useful thought I hear yesterday about video marketing. Video marketing amplifies your marketing efforts. It follows the rules of marketing and yet it has the power to amplify what you are doing and saying. I like that thought. Thanks.

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