Creating the Script for Your Videos
Writing a good script for your video may be the most important ingredient in your video marketing efforts. A good script will keep you on task; make your video look more professional; and help your influence viewers to take action.
In this post I will provide you with a simple formula you can use to quickly prepare a marketing video.
One Sentence Purpose
Before you start writing your script, write one sentence about your video. This sentence includes what you are going to do, why you are doing it and the action you want your audience to take. This one sentence will give your video the framework it needs to be an effective marketing video.
Example: In this post I will provide you with a simple formula you can use to quickly prepare a marketing video.
Formula for Video Marketing Scripts
Your Video will be divided into three parts;
- The Introduction—60 Second Commercial
- The Body
- The Conclusion—A Call to Action
1. Introduction
The purpose of video’s introduction is to get the attention of your audience. Think of this introduction as the Headlines that must grab the attention of your viewer so they will want to watch the rest of the video.
Be relevant to your audience. Grab their attention by stating a problem, giving a fact, asking a question. Want examples of attractive selling headlines? Look at the landing page of good websites and see the techniques they use to grab people’s attention.
Once you grab their attention, you need to take it one step further. Intensity the problem or pain, talk about the consequences of your headline. Do what it takes to draw them further into the video.
Think about a good story you heard. A good story starts with a problem or tension that needs resolving by the rest of the story. You are creating the tension in your introduction.
Then, you can personally introduce yourself. Next tell people what you are going to do in the video. You might say something like, “In this video I will show three solutions to this problem.” Or “By the end of this video, you will have XYZ.”
The total time on this Introductory Part should be less than one minute. This is your 60 second commercial for your video.
2. The Body of Your Video
The body of your video should contain the main point of your one sentence purpose statement. For this point you will have several sub points that explain the main point of your video.
A good formula to follow is …
- State the point
- Explain the point
- Give an example of the point
State, explain, example.
3. Conclusion—Call to Action
Use some form of signal to indicate to your viewers that you are concluding your video. You can say something like, “Before I go.” “In conclusion or in summary…”
The summary is a simplified version of what you have just told your audience in the body of your video. Use the same words you used when you introduced the topic of your video.
The most important part of your conclusion is a call to action. Why did you create your video in the first place? Do you want them to do? Click someplace? Call you? Email you? Read more? What do you want them to do?
As part of the conclusion, thank them for taking the time to watch your video.
Conclusion
You can see by this formula, it is not difficult to create a script for your marketing video. Be clear in your own head what you want to accomplished. Once you have your purpose and a call to action, follow the formula to fill in the remaining pieces.
You will find it helpful to view Gideon Shalwick’s free video series. In his second video, he provides the script writing formula he uses with his videos. http://getyourvideoonline.com/confirm-success.html
To be continued, your comments are welcomed…
Al Hanzal
Tags: Marketing Videos