Equipment for your Video Marketing
As I suggested in my earlier video,( http://budurl.com/videoareeasy) video marketing does not require a large investment in equipment. You can start with equipment you already have. As you progress with your videos, you can invest in more advanced equipment. 
Your Computer
Videos files are larger than text files. For this reason, they require a large amount of disk space and memory space for processing. You need a memory of at least 512 KB. 1 GB is better. Your computer should be newer than 2005. A MAC is good. A PC with Window’s XP or Vista also works well.
Software
Computer video cams or a Flip Video have built in software to use on your computer. If you have Microsoft operating software, you will also have a free program called Windows Movie Maker. It’s a free down load at Microsoft if you do not already have it on your computer.
Your Camera
The better the camera, the more clarity you have with your videos. Since you maybe just starting, the video cam on your computer can be used. My Flip Video with build in microphone and USB connection costs about $100.00. (I like this version since I can carry it with me to business sites). In the short run you can use your mobile phone and its video options.
The next step up might be a Logic Tech Pro 9000 series video cam which cost between $50-$100 dollars. It plugs into your computer with a USB connection. From there you can get into many different brands of more expensive video recorders and cameras.
Microphone
This will not be an issue with the tools you already have. Video cams have built in microphones as does the Flip video. Most cell phone videos also have audio pick ups.
A secret: a good audio can make up for a mediocre video. When people can hear your video without distortion or background noise, it’s a much better experience for them. Microphones are like cameras. With stand alone microphones, the more expensive the microphone, the better they capture the audio portion of your video. Some give you the ability to knock out background noise.
Lighting
Lighting is the key to professional looking videos. How many homemade videos have you watched where it is difficult to see? Look at any professional shoot and you see the attention they pay to lighting.
You do not need to invest in expensive lighting. I use a simple construction light you can purchase at any home improvement store. It works well for my situation and cost less than $25.00.
Conclusion
To learn more about the details of the video equipment I suggest viewing the first of Gideon Shalwick’s free video series. He provides details about the various types of equipment you can use. http://getyourvideoonline.com/confirm-success.html
In the next post, I will focus on creating the script for your small business marketing videos.
To be continued, your comments are always welcomed…
Al Hanzal
Tags: Video Marketing