Small Business Marketing Videos—How to do them
Making a video to help market your products may seem like a climbing a huge mountain. In the next series 
of posts, I will break this process into a step by step process to make the journey up the mountain easier.
Steps Involved
There are a number of different steps involved in the process of making a marketing video.
- The equipment
- The script
- The shoot
- The editing
- The conversion
- The uploading
- The distribution
There are tools to help you with each of these steps. Once you have completed the entire process, each step becomes easier until it takes only a short time to make your next marketing video.
Processing Options
You have options. You can do everything yourself. You can use or hire others for parts of the process. You could hire someone to do the entire process.
Who is available to help? I will show you a free-online tutorial that walks you through the process. You may have others around you to help with steps in the process. My daughter, Laura is 14. She has been making videos with her friends for the last couple of years. At times, I swallow my father’s pride, ask her how to do something and she says, “Oh dad, that’s so easy!”
You can hire professionals. Do a Google search for your local area–”video professionals” “internet videos services” ”video services” to see who might be available. These people will do all or part of the process. Some have studios for this purpose. Ask to see videos they have done for the internet. Experts tell me, there is a difference between online and off line video technology.
The free resource I suggest is a series of six videos by Gideon Shalwick, one of the top bloggers in the world. He has creates a series of free videos showing you from start to finish how to create your first video. You will feel like you have completed a college course by the time you are done with these 2.5 hours of videos.
I will be using his outline for these next series of posts. Go to www.getyourvideoonline.com register and you will be sent to his page of videos with log in information. Make sure you keep the address of this log in landing pages so you can return to the videos often.
To be continued, your comments are welcomed…
Tags: Video Marketing