Business videos Give You a Dynamic Interaction with Prospects!
Having a dynamic interchange with your customer is a second reason why you want to include videos as part of your marketing plan.
I want you to do a little experiment to personally experience this reason for using videos in your business. Immediate below is a two minute video I created about this second reason. Right below the video is a text version of the this reason. You be the judge. Which presentation had more power for you. The personal interaction or the written word. Write a comment at the end of this post and let me know what you experienced. Thanks.
If you are like most small business owners, I am sure you feel that if you can get in front of a prospect, you have a good chance of making a sale. Your instincts are correct. People don’t buy businesses. They buy you. The more they get to know you, like you and trust you, the more likely you are to make a sale.
Did you know that 93% of communications are non-verbal? That means that if you are only relying on words with your website or sales page, you are using only 7% of your communication power.
Videos allow your prospects to tap into the other 93% of your communication power.
- They get to see you
- They get to hear your voice
- Watch your facial expressions
- Listen to the tone of your voice.
They get a feel for you as a business person. All of these elements allow the prospect to get to know you and like you.
If you want to make more sales, make them faster, use video to let your prospects get to know you and like you and trust you.
In the next post, I will share with you a third reason why videos can make your marketing more successful.
To be continued, your comments are welcomed…
Al Hanzal
Tags: Video Marketing