Internet Marketing Tools

The short answer  Search Engine Optimization (SEO)!

Small business owners struggle with ways to create awareness about their business.   The more ways they can make their business known, the better their business will be.

Getting found on the internet is the biggest challenge.  You are competing with thousands if not millions of others for your prospect’s attention.  You may have a wonderful product. However, if you site show up on the 109th search engine page, no one will ever find you.

Google Loves Videos

Videos help expand your awareness on the internet.  Google loves videos and not just because they bought YouTube.  Google’s goal is to provide internet searchers with relevant and authoritative sources to match their searches.  Today Google include text, images, audios and videos to match search terms.

When you create a video and place it on Youtube, that same video can show up on other social media sites, like Twitter, Facebook, your blog, your website.  Now you have many places where you will be seen.  Unlike a newspaper ad where your presence goes away with the current issue, your video resides on the internet 24/7 with a variety of roads leading to it.

Key Words

Like all internet searches, your key words are the fuel that makes the search engine go. Placing a video on Youtube does very little.  When you give it an interesting Title, use your key words in the Youtube Tag and place key words and your URL in the Youtube Description, you have the supporting ingredients that will allow videos to create awareness for your business.

Here’s an example of a these elements on a video I added to Youtube last summer:

Title:

Introduction to social media marketing

Tags: (My key search engine words)

“social media marketing” “small business marketing” “Web 2.0 marketing”

Description:

www.successfulinternettools.com Social media marketing is the future for small business marketing. This video introduces you to the seven most important rules for small business social media marketing. http://www.youtube.com/alhanzal

Conclusion

Getting found on the internet is critical to your small business branding.  By using the search engine rules to your advantage, your videos on Youtube will expand your awareness so prospects can find you.

To be continued, your comments are welcomed…

Al Hanzal

This entry was posted on Friday, November 13th, 2009 at 5:58 am and is filed under Web Designs. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.