Why Use Video Marketing for Your Small Business?
The short answer Search Engine Optimization (SEO)!
Small business owners struggle with ways to create awareness about their business. The more ways they can make their business known, the better their business will be.
Getting found on the internet is the biggest challenge. You are competing with thousands if not millions of others for your prospect’s attention. You may have a wonderful product. However, if you site show up on the 109th search engine page, no one will ever find you.
Google Loves Videos
Videos help expand your awareness on the internet. Google loves videos and not just because they bought YouTube. Google’s goal is to provide internet searchers with relevant and authoritative sources to match their searches. Today Google include text, images, audios and videos to match search terms.
When you create a video and place it on Youtube, that same video can show up on other social media sites, like Twitter, Facebook, your blog, your website. Now you have many places where you will be seen. Unlike a newspaper ad where your presence goes away with the current issue, your video resides on the internet 24/7 with a variety of roads leading to it.
Key Words
Like all internet searches, your key words are the fuel that makes the search engine go. Placing a video on Youtube does very little. When you give it an interesting Title, use your key words in the Youtube Tag and place key words and your URL in the Youtube Description, you have the supporting ingredients that will allow videos to create awareness for your business.
Here’s an example of a these elements on a video I added to Youtube last summer:
Title:
Introduction to social media marketing
Tags: (My key search engine words)
“social media marketing” “small business marketing” “Web 2.0 marketing”
Description:
www.successfulinternettools.com Social media marketing is the future for small business marketing. This video introduces you to the seven most important rules for small business social media marketing. http://www.youtube.com/alhanzal
Conclusion
Getting found on the internet is critical to your small business branding. By using the search engine rules to your advantage, your videos on Youtube will expand your awareness so prospects can find you.
To be continued, your comments are welcomed…
Al Hanzal
May 6th, 2010 at 5:23 pm
Video Marketing is an interesting and very effective way to market affiliate products, i have promoted my products over youtube and in some other sites”,
May 6th, 2010 at 5:57 pm
Thanks Harry for your comment. It’s a good insight to share with others. A rule I heard that makes sense, video can be used to intensify anything you are doing on the internet. Thanks.
May 24th, 2010 at 8:54 pm
Video Marketing is a great way to promote hardware tools and products online.”:-
May 25th, 2010 at 3:44 am
Good comment, Claire. When I bought my last notepad computer, it was from a dealer who offer a 10 minute video on how all of the features of the notepad worked. It sold me as the the business to buy from…
September 29th, 2010 at 2:50 am
these days, video conferencing seems to be one of the most effective ways to promote products”-*
September 29th, 2010 at 3:37 am
Thanks for the comment, Mia. With so much competition for business, video conferencing can add the dynamic that gives the competitive edge the telephone does give. Good insight.
October 25th, 2010 at 9:52 am
i am new to video marketing and i am kind of wrapping up everything that i can read on the internet’**
October 25th, 2010 at 11:44 am
Your challenge Vitamin Water is to show in video the positive results that come from drinking Vitamin Water. A product is always a means to a customer end. What do they want as a result of drinking Vitamin Water?
January 24th, 2011 at 9:03 pm
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January 25th, 2011 at 9:45 am
Happy to be of service to you. I hope it helps generate more customers for your business. Thanks for the comment.
April 9th, 2011 at 4:55 pm
Зачем рисковать своим здоровьем и комфортом, если профессионалы абсолютно без проволочек и причинения неудобств справятся с поставленной задачей всего за несколько часов.
May 9th, 2011 at 6:29 pm
Every mother has communication beyond the need of words with a son. A soldier
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December 22nd, 2011 at 9:57 am
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