Small Business Ways to Use Twitter
Over the past several blog entries, I shared with you some reasons other expert suggest for using Twitter. In this post, I share with some of the ways Twitter has been helpful to my business.
Build expertise. People buy from people they know, like and trust. By participating in Twitter, I have the opportunity to let others learn more about me and learn the expertise I bring to the table.
Build relationships with others. I use Twitter to build relationships with existing and potential customers. Relationship building on Twitter involves give and take on different levels. Relationships allow me to build new contacts and steer more traffic to my website.
Test new ideas. Twitter is a place to ask questions and get input from others on new ideas, new services, current trends or questions about my existing products and services. Others provide valuable insights, even to simple questions like does anyone have a recipe for grilled salmon! Within hours I get several suggested recipes.
Build brand awareness. Twitter allows me to create a profile on my sites. I use this profile to help build the image I want of my business.
Find resources. I keep an eye on Tweets that coming down my stream. When they mention a resource I think would be helpful to my business, I check it out. I have found many valuable resources to keeps my business current.
Learn customer preferences. I like to listen and watch on Twitter and learn what others are concerned about and what they are saying about the market place. By learning about their likes and dislikes, I get insights into how to make my products more effective.
To be continued, your comments are welcomed…
Al Hanzal
