LinkedIn Etiquette: Five Dos and Don’ts-Part 2
Here’s the second part of C.G. Lynch’s article. Enjoy.
3. Filling out your bio
One of the finer things about LinkedIn, at least from a recruiting standpoint, is that it not only encourages honesty in your resume, it essentially requires it, since your profile is viewed by your bosses, colleagues and customers.
Dixson says the normal resume rules apply — accentuate your strengths and highlights, while providing context around your job responsibilities.
But the one main difference between a regular resume and a LinkedIn profile is that you’ll have a wider range of people viewing the latter. As such, you will have to be slightly more pragmatic in hitting points that you think might satisfy a few different sectors of your industry that interest you.
A couple other quick tips for your profile and bio:
• Get the LinkedIn URL you want. Most LinkedIn profiles URLs will have be a slash and then your name (/your name) at the end of them. Names can be common, so try to get yours first.
• Make sure your LinkedIn profile is public (go to account settings to check). If you want to tap all the capabilities of LinkedIn, and be able to have people search for you and examine your career experience, you need a public profile.
• Remember that you don’t matter on the Web if Googledoesn’t see you. Try to include keywords in your profile that you think people might search for regarding your field.
4. Your LinkedIn Connection List
There are two main factions who argue the merits of how one chooses connections on LinkedIn. One is LinkedIn itself. As CIO highlighted in a past article, LinkedIn firmly believes you should know your contacts before deciding to add them as a connection. They say they have designed the service with that philosophy in mind. Connections, they argue, are a reflection of you professionally. If you don’t know who they are, it can reflect poorly on you when people peruse your connection list.
On the other end of the spectrum are the LinkedIn Open Networkers, known as LIONs. A LION generally will add most people as a connection (whether they know them or not). Many LIONs build huge connection lists (thousands), and see value from doing this. According to the LION entry on wikipedia, they also adamantly discourage the use of the “I don’t know” button. “I don’t know” was designed by LinkedIn to discourage random, unknown connections. If it’s hit five times, a person can be blocked from LinkedIn or face consequences that prohibit their use of the service.
Dixson recommends taking somewhat of a middle ground between the two camps and work up a strategy you think makes sense for you and your profession. The key, she says, is having a consistent set of guidelines for adding connections.
But it will always be a murky issue, Dixson says. Perhaps, for instance, your criteria for adding a connection is that you know someone or have at least conducted business with them in the past. Well, what if, after you give a talk at a trade show or conference, a member of the audience writes and asks to connect with you on LinkedIn?
Dixson says it is fine to decline a connection, but that if such a case arises, it’s good form to explain why. For example, you might respond this way: “Thank you for reaching out. I’m glad you enjoyed my talk at the trade show. While I’m happy you contacted me, I don’t add connections until I’ve done business with a person directly. As such, feel free to e-mail me in the future and we can see what opportunities might come up in the future.”
If you are the one sending a connection, be sure to not use the canned invitation of “I’d like to add you as a connection” when sending the invite, especially if you feel you don’t know the person incredibly well or that their memory might need some prodding. At the very least, even if they decline it, they’ll be less likely to hit the dreaded “I don’t know” button.
Finally, make your connection list public, Dixson says. If you don’t, you are essentially defeating the purpose of LinkedIn. It’s a social network, and there isn’t anything more inherently unsocial than not allowing your contacts to connect with one another. The only exception would be is if you feel showing your connections would undermine your company’s competitive advantage.
5. Recommend and Getting Recommended
The recommendations feature on LinkedIn can be a powerful way to show that your work has been endorsed by influential people. With this in mind, Dixson recommends a “360 degree strategy” that shows the various ways in which you do your job and the people you serve.
“You want managers, peers and clients to recommend you,” Dixson says. “These should be people who know you well and who can really speak to your competencies as they’re relevant to what you’re positioning yourself for.”
Though it’s nice to be recommended, Dixson says it’s vital to build up your own social capital by recommending others, a key to good LinkedIn Etiquette (and social networks in general): what goes around comes around. If you go and write a good recommendation for a colleague, odds are someone will do the same for you in the future.
Other stories by C.G. Lynch © 2008 CXO Media Inc.
