Strategies for Using Linkedin Jobs Searching
A First Step
A first step in using Linkedin for job searching is clarifying the job you want. By now you maybe getting tired of hearing me write about the need for clarity. We are talking a digital network not a physically interactive network where people ask you to clarify yourself. What people don’t see on Linkedin, people don’t see.
You cannot effectively use Linkedin Job Searching by taking a position that you are looking for “any type of work”. You need to specify what type of job you want. What geographic area do you want to work in? What are the titles or functions that appeal to you? How much money do you want to make? What companies do you want to work in? If you do not have answers to these questions, answer them now as your first step. Your answers will be the key to making Linkedin work effectively for you.
Do A Key Word Search
In the digital world, everything operates by key words! Put one set of words into a Google search and you get one type of answers. Put another set of words and you get totally different answers.
Do a key word search using the words or expressions that describe the job you want or the profession you want to be in. With a key word search, you will find the most popular words being used in job searches by candidates as well as by employers looking for candidates. The better you can match your Linkedin page with key words, the more likely you are to rise to the top. In the digital world, it’s all about matching key words to searches.
Do a key word search now. Google has a free program that takes only minutes to use. When I searched on the word “accountant” I found almost a hundred key words associated with “accountant”. The key word tool told me how many local searches were being made on the each term as well as Globally how many searches were made last month on each term. If I were looking for an accountant position, I would make sure I used the top five Google search words on my Linkedin page.
Go here now to do your key word search. https://adwords.google.com/select/KeywordToolExternal
To be continued, your comments are welcomed…
Al Hanzal
