Customize Your Linkedin Profile
So far, with all the areas you have completed on the Linkedin Profile you’re customizing your Linkedin profile. You have been completing your profile with the aim achieving the goals you have set for your Linkedin involvement.
I will now show you two additional ways you can customize your Profile to make if more effective for your Linkedin purposes.
Your Website
On your profile page, you have a place to put in the address of your websites or blogs. When you click on this area, you will be given several options to identify the type of site you want to address. Your last option is “Other”. Let me show you how to use “Other” to get a higher search engine rating and more visibility for you.
When I choose the “Other” category, instead of adding my company name, Hanzal Enterprises, Inc., I added a key word phrase from my search engine key word search. I typed in “small business marketing”, then, I typed in the address of my website.
What does this accomplish? Linkedin has a very high page ranking on Google. By doing this I now have my web address and a key search word phrase linked on Linkedin. When someone types in the words “small business marketing” in Google it starts searching with higher rated pages like Linkedin. When it sees that on I have “small business marketing” on my Linkedin site and them my website address, it gives my website a higher ranking. I’m riding the coat tails of Linkedin higher rating to get a higher rating for my website. A simple change makes a big difference.
Your Public Profile
You can personalize your Linkedin Profile page by using your name in the Linkedin URL. When you first join, you are given a number as a Linkedin member. Who wants to be a number? You can insert your name in the Linkedin URL instead of a number. This will boost your online presence with someone is searching for you on Google or other search engines. Now you will have your own customized URL on Linkedin. See my example: www.linkedin.com/in/alhanzal .
Here’s how to do this.
Click on your current Public Profile URL link, you’ll see the edit box. You will see the original number address you were given at sign up. Click on Edit and it will take you to a new page and a box where you can change the address. Type in your full name–all in lower case letters as one word. Then click Set Address.
Your name changes from numbers to your name. Now you can put this on your signature file, websites, and other marketing pieces to let people know that you are on Linkedin. You now have given people another way to contact you.
Your comments are welcomed…
Al Hanzal
Tags: Linked and Your website