Completing Your Linkedin Profile
Completing Your Linkedin Profile
Now you are ready to complete your Linkedin Profile. You will be completing the following items:
- Your name
- Your professional Headline
- Your Location
- Your Industry of expertise
- Your Current position and past experiences
- Your Educational background
- Your Specialties
- Your Connections
- Recommendations that people write for you
- Your websites and blogs locations
- Your Contact setting—how you want to connect with others
- Your privacy levels
Reviewing Your Input Materials
Here are the materials you to review:
- Review the goals and purposes you identified for using Linkedin. As you complete the above elements in your Profile, you want all of these elements to be moving you forward in achieving your goals and purposes.
- From the search engine list, pick the top 3-5 key words or phrases you want to include in the profile. These will be the most popular words and phrases people use to search on the internet. This makes your profile search engine ready.
- You will want to write in a web format. By this I mean write in 2-3 sentences paragraphs with bolder heading for each paragraph. People read on the web by scanning. You want your Profile to read easily so others can determine quickly whether they want to be connected to you.
- You don’t have to be perfect in this first profile effort. You can also edit. In fact you will do a makeover of your Profile after a week or ten days. All of your connections will then be automatically notified that you have redone your profile.
Your Name
Type in the name that people know you by. No nick names. For example, my legal name is Albert but people know me as Al, so I use Al Hanzal as my Linkedin name.
Your Professional Headline
This is an extremely important part of your profile. It’s what everyone sees under your photo. It should contain at least one key word or phrase that people use to search the internet for a business like your. This is your 3 second commercial and should tell the reader what benefit you provide to them. My current headline is “Helping small business owners successfully use internet tools.” In this headline I am telling people whom I work with and what benefits they may realize.
Your Industry Expertise
What is the industry or expertise generally associated with your business. Again, key words here will help internet searches find you. You are given a drop down list from which to choose.
Your Location
You can indicate the physical area where you do business.
To be continued, your comments are welcomed…
Al Hanzal
Tags: Linked In and Websites