Using the “CAP” Method with Linkedin
Linkedin is a social network program. Whether you’re looking for a job, wanting help with your business or using Linkedin to market your business, you must maximize your connections you make on the Linkedin program.
Chris Muccio, David Burns and Peggy Murrah are the authors of an e-book called 42 Rules for 24-Hour Success on Linkedin. They suggest you expand and enhance your network by using their “CAP” method. As they describe it, you want to be more than a “billboard in a jungle”. You want to become a “Linkedin Magnet.” Here is their CAP approach.
C equals Content. People want new, they want unique, they want original. While there are standard formats and tools in Linkedin that does not mean you need to be boring. Be as original as you can be.
A equals Awareness. Make you self known to search engines, RSS feeds, other social networkers and fellow bloggers. Publish your URL address every time you make a post. If you are not going to promote yourself, who is going to do it? You are competing with millions of other people outside and inside of Linkedin.
P equals Passion. Participate properly and consistently. Otherwise you will become the “movie of the week” and then totally forgotten.
These are simple and powerful reminders on how to make Linkedin a tool to maximize your business and professional goals.
To be continued. Your comments are welcomed…
Al Hanzal
Tags: linked