Where Do I Start with Linkedin?
Before you do anything on Linkedin or use any of its functions, clarify your “Why!” Why are you doing Linkedin? What do you want to accomplish on this social networking program? How will the Linkedin program fit with your other small business marketing efforts?
If you are clear about your “Why” or your purpose for using Linkedin, you can leverage your time and communications. What is your “Why”? Here is how others are using Linkedin. You may want to use some of these reasons or add your own.
• Using for job searching
• Building and enhancing your career
• Adding to your expertise status
• Generating leads for your business
• Keeping informed about your industry and competitors
• Finding business resources to solve your business problems
• Improving your internet presence for Google searches
• Fostering your brand recognition
• Increasing visibility for you and your business
• Selling your products and services
• Finding affiliates and joint venture partners
• Increasing the number of business relationships
• Finding additional talent for your business
• Developing social relationships
• Identifying other personal or business goals
You can have more than one “Why” or reasons for using Linkedin. However, the more clear about a central purpose for using Linkedin, the easier it will be use this program effectively without wasting large chunks of time.
I suggest you print out this list of reasons and come up with a set of reasons that fit your situation. We will begin to use this in the next blog entry where we create a Linkedin plan of action.
To be continued. Your comments are welcomed…
Al
Tags: linked